Marketing Tests 101 — Make The Most Of Your Ads By Testing In Real LifeTesting, it’s not just for websites. Optimizing your app — and your marketing campaigns — is crucial to success in a more competitive app…Apr 6, 20221Apr 6, 20221
From Acquisition to Retention: Why Keeping Your Current Users Is A Smart MoveUser acquisition is an essential part of building a successful app marketing strategy. However, many app creators forget that the user…Apr 6, 2022Apr 6, 2022
Remarketing: Expand Your Revenue & Users With This Thriving Marketing StrategyHave you ever wondered why people leave your app page, without taking any action? They might have been confused, maybe they kept…Apr 6, 2022Apr 6, 2022
Explaining Customer Acquisition Costs: How To Win App Store Optimization RaceInvesting in marketing, sales, and customer acquisition are critical parts of getting your brand new app off the ground. But as time goes…Apr 6, 2022Apr 6, 2022
The Art of Acquisition 08: Subscription Packages, How To Move People To Subscribe to Your AppIn our previous articles, we’ve introduced Subscription 101, explained why it’s a thriving model, and detailed users’ journey to…Apr 5, 2022Apr 5, 2022
The Art of Acquisition 07: Converting Installs to SubscriptionsAs an app developer, you may directly focus on the conversion rate of your app and miss the underlying details that are key to your growth.Apr 5, 2022Apr 5, 2022
Google Ads 101: How To Advertise On Google And Where to Start — Everything You Need To KnowGoogle Ads is a type of advertising service offered by Google. Google Ads enables businesses to market their products and services through…Apr 5, 2022Apr 5, 2022
ASO 101: Learn App Store Optimization Strategies For Marketing Your AppApp Store Optimization (ASO) — also known as ranking in the App Store — is among the most important marketing strategies for mobile apps…Apr 5, 2022Apr 5, 2022
Apple Search Ads 101: What Are They, And How Can You Use Them?Apple Search Ads is Apple’s native advertising network — a collection of highly engaged audiences looking for an app that will solve their…Apr 5, 2022Apr 5, 2022
Pricing 101 — How To Create Pricing Strategies For Your App & Maximize Your RevenuePricing is one of the fundamental components of the marketing plan for apps. It can also be one of the most infuriating and challenging…Apr 5, 2022Apr 5, 2022
