User acquisition is an essential part of building a successful app marketing strategy. However, many app creators forget that the user journey goes beyond sales. User retention is also necessary to achieve ideal results for your mobile app. Retention is the strategy of keeping your existing users for a long…

Have you ever wondered why people leave your app page, without taking any action? They might have been confused, maybe they kept researching, delaying their action, or couldn’t make up their mind yet. Remarketing or retargeting is an act of reaching out to these visitors again. With this digital marketing…

Investing in marketing, sales, and customer acquisition are critical parts of getting your brand new app off the ground. But as time goes on, are you sinking costs upfront without seeing a return? If you’re looking to understand how much it costs to acquire a customer for your app, you…

In our previous articles, we’ve introduced Subscription 101, explained why it’s a thriving model, and detailed users’ journey to subscription. In this article, we will introduce you to trial and intro packages, how to maintain a good strategy for them, and have more users who will be subscribing to…

As an app developer, you may directly focus on the conversion rate of your app and miss the underlying details that are key to your growth. One of the most important metrics that mobile marketers work to increase is their app’s conversion rates. But according to a study, only…

Google Ads is a type of advertising service offered by Google. Google Ads enables businesses to market their products and services through this digital platform. Thus, businesses can promote their products and services by using the right strategy. It’s a great option for marketers looking to maximize leads, conversions, and…

App Store Optimization (ASO) — also known as ranking in the App Store — is among the most important marketing strategies for mobile apps. Despite the explosive growth of mobile app downloads, sales of mobile apps are dismal. While there’s little doubt that ASO can help grow your business…

Apple Search Ads is Apple’s native advertising network — a collection of highly engaged audiences looking for an app that will solve their problem, or catch their attention. With favorable ads that blend into publisher content, Apple Search Ads offers a unique way to tap into new audiences and…

Pricing is one of the fundamental components of the marketing plan for apps. It can also be one of the most infuriating and challenging concepts to nail down. It can not be easy to pinpoint exactly how much your app is worth, whether that’s from a financial, cost-benefit, or emotional…