Apr 6, 2022Marketing Tests 101 — Make The Most Of Your Ads By Testing In Real LifeTesting, it’s not just for websites. Optimizing your app — and your marketing campaigns — is crucial to success in a more competitive app market than ever before. …Marketing5 min readMarketing5 min read
Apr 6, 2022From Acquisition to Retention: Why Keeping Your Current Users Is A Smart MoveUser acquisition is an essential part of building a successful app marketing strategy. However, many app creators forget that the user journey goes beyond sales. User retention is also necessary to achieve ideal results for your mobile app. Retention is the strategy of keeping your existing users for a long…Retention5 min readRetention5 min read
Apr 6, 2022Remarketing: Expand Your Revenue & Users With This Thriving Marketing StrategyHave you ever wondered why people leave your app page, without taking any action? They might have been confused, maybe they kept researching, delaying their action, or couldn’t make up their mind yet. Remarketing or retargeting is an act of reaching out to these visitors again. With this digital marketing…Remarketing4 min readRemarketing4 min read
Apr 6, 2022Explaining Customer Acquisition Costs: How To Win App Store Optimization RaceInvesting in marketing, sales, and customer acquisition are critical parts of getting your brand new app off the ground. But as time goes on, are you sinking costs upfront without seeing a return? If you’re looking to understand how much it costs to acquire a customer for your app, you…App Store6 min readApp Store6 min read
Apr 5, 2022The Art of Acquisition 08: Subscription Packages, How To Move People To Subscribe to Your AppIn our previous articles, we’ve introduced Subscription 101, explained why it’s a thriving model, and detailed users’ journey to subscription. …Acquisition6 min readAcquisition6 min read
Apr 5, 2022The Art of Acquisition 07: Converting Installs to SubscriptionsAs an app developer, you may directly focus on the conversion rate of your app and miss the underlying details that are key to your growth. One of the most important metrics that mobile marketers work to increase is their app’s conversion rates. But according to a study, only %2…Acquisition6 min readAcquisition6 min read
Apr 5, 2022Google Ads 101: How To Advertise On Google And Where to Start — Everything You Need To KnowGoogle Ads is a type of advertising service offered by Google. Google Ads enables businesses to market their products and services through this digital platform. Thus, businesses can promote their products and services by using the right strategy. …Google Ads5 min readGoogle Ads5 min read
Apr 5, 2022ASO 101: Learn App Store Optimization Strategies For Marketing Your AppApp Store Optimization (ASO) — also known as ranking in the App Store — is among the most important marketing strategies for mobile apps. Despite the explosive growth of mobile app downloads, sales of mobile apps are dismal. While there’s little doubt that ASO can help grow your business, there…Aso5 min readAso5 min read
Apr 5, 2022Apple Search Ads 101: What Are They, And How Can You Use Them?Apple Search Ads is Apple’s native advertising network — a collection of highly engaged audiences looking for an app that will solve their problem, or catch their attention. …Apple6 min readApple6 min read
Apr 5, 2022Pricing 101 — How To Create Pricing Strategies For Your App & Maximize Your RevenuePricing is one of the fundamental components of the marketing plan for apps. It can also be one of the most infuriating and challenging concepts to nail down. It can not be easy to pinpoint exactly how much your app is worth, whether that’s from a financial, cost-benefit, or emotional…Pricing Strategy6 min readPricing Strategy6 min read
