The Art of Acquisition 04: The Best Social Media Channels To Marketing Your App In 2022

In our previous articles, we’ve covered the two acquisition platforms, App Store and Google Play Store. In this article, we will discover other channels that are also beneficial and support the marketing of your app from different sides.

When promoting a mobile app, you may aim for different outcomes such as driving downloads, increasing customer retention, encouraging people to share the app, etc. There are plenty of ways to go about mobile app marketing and connect with your audience for your different needs. Let’s discover each one of them and find new ways to distribute and market mobile apps.

1- Facebook

The platform that introduced the world to the term “social network”, Facebook encouraged us to discover a new way to build and stay in connection with our family and friends. The social platform helped shape other social channels as well. Today the network continues to be a pioneer for the future with metaverse, and it’s still a strong place for marketing, as well as marketing mobile apps.

It’s best for the mass audience, 70% of the US adults use the Facebook platform every day. Also, it’s estimated that Facebook usage is high among US adults who earn more than $70k annually. Depending on your app and the outcome you need, this social channel should be on your list.

You can advertise your app on Facebook with two call-to-action buttons, one is “Install” and the other is called “link clicks”. Depending on your advertising goals, you can choose one and have the benefits of advanced targeting options of Facebook.

2- Twitter

Via: Twitter

Twitter is one of the best platforms to engage with your audience, show your brand’s personality and spread your message, as well as get in connection with specific and niche audiences that may need your mobile app. As of now, the social channel has 396.5 million users worldwide, and 206 million users access Twitter daily.

In this platform, you can see people talk about so many topics, discover different communities that can be relevant to your app’s niche, join a conversation, and get discovered with your ads.

Twitter has three options for app install campaign;

• Image Ads with App Buttons
• Video Ads with App Buttons
• Carousel Ads

You can advertise with either static or dynamic visuals with an app button, or you can showcase multiple images or photos if you choose to advertise with the carousel ads.

3- Instagram

Instagram has been in our life for more than 11 years and is still going strong. The social network continuously makes updates and improvements such as chat, stories, filters, shop, reels and can renew itself as a fresh and up-to-date platform for the user’s needs.

Over 1 billion users are using Instagram every month, and it’s a very popular platform for users between 18–24 years old.*

You can advertise your app to the placements such as

• Feed,
• Story,
• In-article
• Explore,
• IGTV or
• Reels.

You can display static or dynamic forms of visuals with the call-to-action you select and start advertising.

4- TikTok

Via: TikTok

The popular social media channel TikTok has taken over the marketing industry with its storm. According to the latest press release from TikTok, the social media platform has 1 billion active users every month and it’s estimated that the number will continue to rise. While 48% of the users are adults, the opportunity of the social platform has definitely been impossible.

TikTok has an advertisement option for apps that are called “App Installs”. Which’s an ad type that’s specifically created for mobile apps. The platform is a great place to reach the Generation Z audience.

• Infeed
• Top view
• Branded hashtag, and
• Brand effect (something like an Instagram filter) are the advertising options in TikTok you can use.

5- YouTube

The go-to place for videos on the internet, YouTube has been in our life for almost every industry, topic, and niche. In this platform, it’s possible to reach a mass community from almost every age. In 2022, the number of YouTube viewers is expected to hit 210 million in the US alone. YouTube is a perfect place for showcasing long-form videos, explaining any topic, issue, the solution you want to highlight, and providing your offer.

  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • In-feed video ads
  • Bumper ads
  • Outstream ads
  • Masthead ads

are the placements you can use for your mobile app.

Understanding your mobile app’s branding and its target audience, finding which platform they’re spending time on the most, and reaching out to them with the right message and the right time is the key for marketing your app.

If you don’t know where to start, are not sure if your message is right, start from a limited budget, and don’t have a lot of time and expertise to put everything in order; you can get the help you need. Cherry is here to support developers on their journey to market their mobile apps. Submit your app to us, and if your app is qualified, you can get the marketing fuel to reach your users in the most effective way possible.

So, if you are interested and would like to know more,

please drop us an email: “hello@getcherry.app

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